{"id":8470,"date":"2020-11-22T09:54:20","date_gmt":"2020-11-22T07:54:20","guid":{"rendered":"http:\/\/kostelecuholesova.eu\/?p=8470"},"modified":"2020-11-22T10:02:45","modified_gmt":"2020-11-22T08:02:45","slug":"nevi-nebo-nechce-vedet","status":"publish","type":"post","link":"https:\/\/kostelecuholesova.eu\/?p=8470","title":{"rendered":"Nev\u00ed, nebo nechce v\u011bd\u011bt?"},"content":{"rendered":"

„Nec\u00edt\u00edm pot\u0159ebu ps\u00e1t odpov\u011bdi na str\u00e1nky p. \u017d\u016frka, proto\u017ee by si je ur\u010dit\u011b nep\u0159e\u010detlo v\u00edc lid\u00ed, ne\u017e jsou p\u0159\u00edtomni tady“<\/em> reagovala na zastupitelstvu dle z\u00e1pisu<\/a> p. Posp\u00ed\u0161il\u00edkov\u00e1 na trefnou p\u0159ipom\u00ednku kolegy M\u011brky „v\u00fdznam by m\u011blo, kdyby jste odpov\u011b\u010f na \u010dl\u00e1nky uve\u0159ejnili hned, kdy\u017e vyjdou“.<\/em><\/strong><\/span><\/p>\n

Tvrzen\u00ed pan\u00ed Posp\u00ed\u0161il\u00edkov\u00e9, o n\u00edzk\u00e9 n\u00e1v\u0161t\u011bvnosti m\u00fdch str\u00e1nek<\/a> \u010di profilu na facebooku<\/a> vyzn\u011blo z po\u010d\u00e1tku p\u0159esv\u011bd\u010div\u011b. \u0158\u00edkal jsem si – nejvy\u0161\u0161\u00ed p\u0159edstavitel na\u0161\u00ed obce p\u0159ece nem\u016f\u017ee v\u011bdomn\u011b lh\u00e1t jako kdejak\u00fd zlod\u011bj nebo vrah p\u0159ed soudem ve prosp\u011bch sv\u00e9 obhajoby. Statistik\u00e1m sledovanosti \u010di n\u00e1v\u0161t\u011bvnosti jsem se toti\u017e do t\u00e9 doby nev\u011bnoval, ale po tak p\u0159esv\u011bd\u010div\u00e9m a kategorick\u00e9m tvrzen\u00ed pan\u00ed Posp\u00ed\u0161il\u00edkov\u00e9 vysloven\u00e9m 27. srpna 2020 v bod\u011b 14 zastupitelstva \u010d. 13 jsem znejist\u011bl. Jak ona m\u016f\u017ee v\u011bd\u011bt detaily o n\u00e1v\u0161t\u011bvnosti? Jak\u00fdm zp\u016fsobem by se dostala k p\u0159\u00edstupov\u00fdm pr\u00e1v\u016fm administr\u00e1tora, aby s takovou p\u0159esv\u011bd\u010divost\u00ed ve\u0159ejn\u011b a na kameru vy\u0159kla sv\u00e1 tvrzen\u00ed? Mohl to samoz\u0159ejm\u011b b\u00fdt tak\u00e9 pokus mne ve\u0159ejn\u011b zdiskreditovat: informace sice nem\u00e1m, ale na \u017d\u016frka si plivnu – lid\u00e9 z Kostelce si stejn\u011b nedok\u00e1\u017e\u00ed ov\u011b\u0159it jestli l\u017eu, nebo mluv\u00edm pravdu.<\/p>\n

Pan\u00ed Posp\u00ed\u0161il\u00edkov\u00e9 nem\u00e1m zazl\u00e9, \u017ee j\u00ed chyb\u00ed dostate\u010dn\u00e1 po\u010d\u00edta\u010dov\u00e1 gramotnost. Kombinace jej\u00edho v\u011bku, druhu vzd\u011bl\u00e1n\u00ed a pracovn\u00edho prost\u0159ed\u00ed j\u00ed determinovaly do role typu v\u011b\u010dn\u011b p\u0159ekvapen\u00e9ho pasivn\u00edho po\u010d\u00edta\u010dov\u00e9ho u\u017eivatele „co to zase po mn\u011b chce?“. Jasn\u011b, pokud by pan\u00ed Posp\u00ed\u0161il\u00edkov\u00e1 byla soukrom\u00e1 osoba, je to jej\u00ed soukrom\u00e1 v\u011bc a ne\u0159eknu ani slovo. Ov\u0161em v roli nejvy\u0161\u0161\u00edho p\u0159edstavitele obce m\u00e1 mo\u017enosti, pravomoce a prost\u0159edky tento sv\u016fj hendikep dohonit. Bu\u010f sv\u00fdm vlastn\u00edm vzd\u011bl\u00e1v\u00e1n\u00edm, nebo \u017ee si vedle sebe po\u0159\u00edd\u00ed n\u011bjak\u00e9ho IT guru, kter\u00fd za n\u00ed pat\u0159i\u010dn\u00e9 \u00fakony bude d\u011blat, \u010di j\u00ed bude kvalifikovan\u00fdm r\u00e1dcem.<\/p>\n

N\u00e1v\u0161t\u011bvnost konkuren\u010dn\u00edch str\u00e1nek se d\u00e1 samoz\u0159ejm\u011b odhadovat nep\u0159\u00edmo ze zobrazov\u00e1n\u00ed reklam. Tuto cestu jsem ale hned zavrhnul, proto\u017ee j\u00e1 \u017e\u00e1dn\u00e9 reklamy nem\u00e1m, tedy ani nen\u00ed z \u010deho n\u00e1v\u0161t\u011bvnost nep\u0159\u00edmo odhadovat. Musel jsem nainstaloval Google analytics pro zji\u0161t\u011bn\u00ed objektivn\u00edch a v\u011brohodn\u00fdch dat a n\u00e1sledn\u00e9 posouzen\u00ed opr\u00e1vn\u011bnosti \u010di l\u017ei v tvrzen\u00ed pan\u00ed Posp\u00ed\u0161il\u00edkov\u00e9.<\/p>\n

\"\"<\/a>
Denn\u00ed po\u010det unik\u00e1tn\u00edch n\u00e1v\u0161tevn\u00edk\u016f webu.<\/figcaption><\/figure>\n
\"\"<\/a>
Denn\u00ed po\u010det shl\u00e9dnut\u00ed jednotliv\u00fdch stran webu.<\/figcaption><\/figure>\n
\"\"<\/a>
Seznam n\u00e1v\u0161t\u011bvnosti konkr\u00e9tn\u00edch str\u00e1nek se\u0159azen\u00fdch sestupn\u011b od nejvy\u0161\u0161\u00ed po nejni\u017e\u0161\u00ed.<\/figcaption><\/figure>\n

Z dat za sledovan\u00e9 obdob\u00ed lze vyvodit jednozna\u010dn\u00e9 z\u00e1v\u011bry.<\/p>\n

    \n
  1. Po\u010det unik\u00e1tn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f webovsk\u00fdch str\u00e1nek<\/a> se pohybuje v rozmez\u00ed od 10 do v\u00edce jak 70 denn\u011b.<\/li>\n
  2. Po\u010det shl\u00e9dnut\u00ed jednotliv\u00fdch str\u00e1nek webu<\/a> se pohybuje od 20 do 160 denn\u011b.<\/li>\n
  3. Z graf\u016f je z\u0159ejm\u00fd n\u00e1r\u016fst z\u00e1jmu u\u017eivatel\u016f webu<\/a> v obdob\u00edch publikov\u00e1n\u00ed nov\u00fdch p\u0159\u00edsp\u011bvk\u016f (7. z\u00e1\u0159\u00ed videoz\u00e1znam ze zastupitelstva<\/a>, 3. z\u00e1\u0159\u00ed p\u0159\u00edsp\u011bvek<\/a>), nebo odkaz z extern\u00edch zdroj\u016f (10. z\u00e1\u0159\u00ed KOSTKA \u010d. 3\/2020).<\/li>\n
  4. Ze seznamu nav\u0161t\u011bvovan\u00fdch str\u00e1nek je z\u0159ejm\u00e9, \u017ee z\u00e1jem \u010dten\u00e1\u0159\u016f nen\u00ed pouze o nejnov\u011bj\u0161\u00ed p\u0159\u00edsp\u011bvky, ale i o star\u0161\u00ed a servisn\u00ed informace. Web je evidentn\u011b \u010dten\u00e1\u0159i opakovan\u011b u\u017e\u00edv\u00e1n jako knihovna informac\u00ed.<\/li>\n<\/ol>\n

    Dlohodob\u011b lze vysledovat, \u017ee v minulosti vedouc\u00ed redaktorka Andrl\u00edkov\u00e1, p. Hlobil st. a p. Posp\u00ed\u0161il\u00edkov\u00e1 maj\u00ed trochu chaost v tom, co jsou web str\u00e1nky, co jsou soci\u00e1ln\u00ed s\u00edt\u011b typu FB, co je youtube. V\u0161e jim spl\u00fdv\u00e1 do jedn\u00e9 \u0161ed\u00e9 nep\u0159\u00e1telsk\u00e9 hmoty. P\u0159i\u010dem\u017e se jedn\u00e1 o samostatn\u00e9 sv\u00e9bytn\u00e9 IT platformy se svoj\u00ed funkc\u00ed, mo\u017enost\u00ed a zp\u016fsobem n\u00e1v\u0161t\u011bvnosti. V n\u00e1vaznosti na vyslovenou le\u017e i n\u00edzk\u00e9 n\u00e1v\u0161t\u011bvnosti webu mne napadlo, jestli si pan\u00ed Posp\u00ed\u0161il\u00edkov\u00e1 nepopletla okle\u0161t\u011bn\u00e9 informace z FB profilu s n\u00e1v\u0161t\u011bvnost\u00ed webu.<\/p>\n

    \"\"<\/a>
    Statistika FB profilu ke dni 29.8.2020. B\u011b\u017en\u00fd u\u017eivatel FB vid\u00ed pouze „Reakce, koment\u00e1\u0159e a sd\u00edlen\u00ed“, ale nevid\u00ed kolik lid\u00ed p\u0159\u00edsp\u011bvek rozkliklo.<\/figcaption><\/figure>\n
    \"\"<\/a>
    Statistika FB profilu ke dni 4.9.2020 dopln\u011bn\u00e1 zvolen\u00fdmi str\u00e1nkami pro srovn\u00e1n\u00ed se statistikou interakc\u00ed za aktu\u00e1ln\u00ed t\u00fdden.<\/figcaption><\/figure>\n
    \"\"<\/a>
    Statistika FB profilu ke dni 14.9.2020 dopln\u011bn\u00e1 zvolen\u00fdmi str\u00e1nkami pro srovn\u00e1n\u00ed se statistikou interakc\u00ed za aktu\u00e1ln\u00ed t\u00fdden.<\/figcaption><\/figure>\n

    Z v\u00fd\u0161euveden\u00fdch dat profilu na FB<\/a> lze vy\u010d\u00edst n\u00e1sleduj\u00edc\u00ed.<\/p>\n

      \n
    1. Neve\u0159ejn\u00e1 informace o n\u00e1v\u0161t\u011bvnosti (kliknut\u00ed na p\u0159\u00edsp\u011bvek) na FB profilu<\/a> je v\u00fdrazn\u011b vy\u0161\u0161\u00ed ne\u017e ve\u0159ejn\u011b viditeln\u00e1 interakce (like, koment\u00e1\u0159, sd\u00edlen\u00ed).<\/li>\n
    2. Informace pouze z viditeln\u00e9 interakce mohla v\u00e9st p. Posp\u00ed\u0161il\u00edkovou k myln\u00e9mu tvrzen\u00ed o n\u00edzk\u00e9 n\u00e1v\u0161t\u011bvnosti.<\/li>\n
    3. Porovn\u00e1n\u00ed interakce FB profilu<\/a> a FB profilu obce<\/a> vyzn\u00edv\u00e1 pro \u00fa\u0159ad obecn\u00ed samospr\u00e1vy dost nelichotiv\u011b – minimum p\u0159\u00edsp\u011bvk\u016f, minim\u00e1ln\u00ed z\u00e1jem.<\/li>\n
    4. Od org\u00e1nu st\u00e1tn\u00ed spr\u00e1vy bych o\u010dek\u00e1val v\u00fdrazn\u011b v\u011bt\u0161\u00ed komunikaci sm\u011brem k ve\u0159ejnosti. V tomto obdob\u00ed (p\u0159elom srpna a z\u00e1\u0159\u00ed 2020) se nab\u00edzelo hned n\u011bkolik t\u00e9mat, kter\u00e9 pro\u0161ly bez pov\u0161imnut\u00ed – nov\u00e1 \u0159editelka Z\u0160, nov\u00fd \u0161koln\u00ed rok, atd.<\/li>\n<\/ol>\n

      Pan\u00ed Posp\u00ed\u0161il\u00edkov\u00e1, bylo hloup\u00e9 uv\u00e9st na zastupitelstvu obce \u010d. 13 v bod\u011b 14 takovou nepodlo\u017eenou a zbyte\u010dnou le\u017e. Je dost mo\u017en\u00e9, \u017ee v\u00e1s nep\u0159ipravenou na polo\u017eenou ot\u00e1zku zastihly emoce. Pravd\u011bpodobn\u011bj\u0161\u00ed se mi jev\u00ed, \u017ee o IT m\u00e1te nedostate\u010dn\u00e9 znalosti, abyste dok\u00e1zala zhodnotit v\u011brohodnost informac\u00ed, co v\u00e1m va\u0161e okol\u00ed p\u0159edkl\u00e1d\u00e1. V\u0159ele v\u00e1m doporu\u010duji: od\u0159\u00edzn\u011bte se od na\u0161ept\u00e1va\u010d\u016f s jedovatou slinou a nenechte se ovl\u00e1dat jejich hloupost\u00ed a neznalost\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

      „Nec\u00edt\u00edm pot\u0159ebu ps\u00e1t odpov\u011bdi na str\u00e1nky p. \u017d\u016frka, proto\u017ee by si je ur\u010dit\u011b nep\u0159e\u010detlo v\u00edc lid\u00ed, ne\u017e jsou p\u0159\u00edtomni tady“ reagovala na zastupitelstvu dle z\u00e1pisu p. Posp\u00ed\u0161il\u00edkov\u00e1 na trefnou p\u0159ipom\u00ednku kolegy M\u011brky „v\u00fdznam by m\u011blo, kdyby jste odpov\u011b\u010f na \u010dl\u00e1nky uve\u0159ejnili hned, kdy\u017e vyjdou“. Tvrzen\u00ed pan\u00ed Posp\u00ed\u0161il\u00edkov\u00e9, o n\u00edzk\u00e9 n\u00e1v\u0161t\u011bvnosti m\u00fdch str\u00e1nek \u010di profilu na … Pokra\u010dov\u00e1n\u00ed textu Nev\u00ed, nebo nechce v\u011bd\u011bt?<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[11,14],"tags":[],"class_list":["post-8470","post","type-post","status-publish","format-standard","hentry","category-komentare","category-nazory"],"_links":{"self":[{"href":"https:\/\/kostelecuholesova.eu\/index.php?rest_route=\/wp\/v2\/posts\/8470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kostelecuholesova.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kostelecuholesova.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kostelecuholesova.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kostelecuholesova.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8470"}],"version-history":[{"count":27,"href":"https:\/\/kostelecuholesova.eu\/index.php?rest_route=\/wp\/v2\/posts\/8470\/revisions"}],"predecessor-version":[{"id":8508,"href":"https:\/\/kostelecuholesova.eu\/index.php?rest_route=\/wp\/v2\/posts\/8470\/revisions\/8508"}],"wp:attachment":[{"href":"https:\/\/kostelecuholesova.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kostelecuholesova.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kostelecuholesova.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}